They go in to the store because they want these unique goods that are from or inspired by travel and e xploration. A lot of the people who shop at Earthbound like myself love travel and do have a curious spirit. The first, which is listed on all of their social media, is “Explore the world with a nomadic spirit and a curious heart.” The other is “Join us on our journey of self-discovery.” I think that both of these brand messages are strong for their audience. There are two phrases that Earthbound uses for their brand messaging. Combining their enthusiasm with the fact that the items they carry align perfectly with my taste, it is easy to say that Earthbound is my favorite brand. Every employee I have ever come in to contact with while shopping at an Earthbound store has been friendly and appeared to genuinely enjoy their job. Earthbound is my favorite brand because their items are unique and their customer service is incredible. Their mission by having this merchandise, from apparel to home-decor, is to “ignite adventure and celebrate diversity.” I had never been to an Earthbound Trading store before moving to North Carolina and going to Crabtree Valley Mall, but ever since my first visit, I fell in love. Their unique collection of merchandise is unlike any other store I have ever been to. According to Earthbound’s website, they are a “lifestyle shop for the nomadic spirit who embraces individuality and craves exploration.” Earthbound’s employees travel the world and work closely with artisans, craft co-ops, and exporters to find a wide range of exquisite treasures to sell their customers. They have over 125 US locations in shopping malls and plazas and a growing online presence.

Earthbound Trading Company is a retailer that was founded in 1994 as a merger between two stores, Earthbound Trading and Romancing the Stone.

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